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Transport end-users to the land of sun and lemons this summer.
As summer 2024 quickly approaches, vacationers are gearing up for warm-weather trips overseas.
One of the most popular destinations each year is Italy – specifically the Amalfi Coast, an area south of Naples known for its idyllic pastel buildings, soaring rocky cliffs, magnificent views, bright blue waters and exotic lemon groves. According to travel site Euronews, the area brings in nearly 5 million people a year.
If recent summer seasons give any clue, the bold Amalfi Coast aesthetic – the fashion-forward cousin of the Mediterranean look characterized by natural textures and cool neutral tones – will soon make the TikTok rounds thanks to social media influencers. It’s sure to be further inspired by pop culture releases such as Netflix’s new thriller series Ripley, a remake of the 1955 crime novel The Talented Mr. Ripley set in Italy.
For those who perhaps don’t have an Italian getaway in their summer plans, Amalfi Coast-inspired products that encourage “la dolce vita” – slowing down and savoring life – can be a part of upcoming promotional campaigns.
Employee gatherings outside are an ideal opportunity to celebrate the warm weather and encourage a little R&R. Fun lemon-shaped items are perfect as a giveaway to make self-care easier for team members.
Lemon-shaped and -scented jumbo stress reliever (DSSB38)
Companies hosting outdoor activities during conferences and sales meetings should give participants essential sun protection. This sun hat can have your logo and motivational phrase on the brim or ribbon.
Straw hat with bow (PMG1708)
Consider creating gift bundles that include beauty products and fashion accessories that would fit well on the terraces of the Amalfi Coast. This brightly colored silk head or neck scarf evokes “la dolce vita.”
Silk scarf (RZ0608)
Vacation specialists and tour companies should send travel items to customers when they finalize their trips to sunny locales. Fashionable sunglasses always make a statement – especially in trendy leopard print.
Oversized cat eye sunglasses (GP74187)
Hardworking employees and loyal clients will appreciate high-quality housewares and kitchen tools with Mediterranean flare. This classic espresso maker allows recipients to enjoy the Italian experience in the comfort of their homes.
10-oz. espresso maker (SY1107)
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.
This week, our research focuses on the hospitality market, which struggled heavily during the pandemic but has rebounded significantly. Since the pandemic, hospitality employment has grown by almost 8 million and is expected to increase 6.8% in 2024 from the previous year.
Hospitality promotional products serve vendors, restaurants, travel agencies, ski resorts, cruise lines, hotel and motel chains. There are endless options for these companies to use branded merch, including food packaging, drinkware, souvenirs, travel accessories and decorations. Notably, 44% of hospitality end-buyers purchased drinkware last year. Counselor State of the Industry data shows that in 2022, the hospitality sector made up 4.7% of total industry sales, or $1.2 billion.
Click here for a PDF of this infographic.